October is Breast Cancer Awareness Month, and Taos will once again shine a bright shade of pink as the community comes together for the 10th anniversary of the annual “Paint Taos Pink” campaign. The month of events will benefit Holy Cross Medical Center’s Taos Cancer Support Services program, with all the money raised staying local to help individuals and families experiencing cancer.
Jeannie Ross, Director of Community Health Services at Holy Cross Medical Center, shared insights about the importance of this event and its impact on the Taos community.
“Paint Taos Pink is more than just a series of fun and vibrant activities; it’s a powerful reminder of the support that exists within our community for those battling cancer,” Ross explained. “This event allows us to show solidarity with our neighbors while raising funds that directly benefit those in need.”
The Taos Cancer Support Services program is an initiative of Holy Cross Medical Center. The program offers vital services to individuals and families affected by cancer. These services include cancer support groups, patient navigation, financial assistance for travel to medical appointments, meal support, and access to complementary therapies. Ross emphasized how these services help ease the burdens many cancer patients face, particularly in rural communities like Taos, where access to specialized treatment may require traveling long distances.
“Many cancer patients in Taos have to travel for treatment, which can be costly and emotionally draining,” Ross said. “Paint Taos Pink helps us raise funds to provide travel vouchers and gas cards so patients can focus on their treatment and recovery without the added stress of financial strain.”
Paint Taos Pink Event Highlights
During the month of October, there are a wide range of activities aimed at engaging participants of all ages and backgrounds. Some of the key events planned for this year include:
- Silent Auction at the Stables Gallery – This year’s auction will run from October 25th to 27th with an opening reception on Friday the 25th from 5pm-7pm. Artwork and jewelry from local artists including Walt Gonsky, Geraint Smith, Johnathan Warm Day Coming, Ed Sandoval, Larry Martinez, Susan Gancher, Mark Strong, and so many others. There will also be gift certificates from local businesses to bid on. 100% of the proceeds support cancer patients in our region through the Taos Cancer Support Services program. In 2023 the auction raised over $16,000 to support the program.
- Snip and Sip with Ultraviolet Forestry – Come to Ultraviolet Floristry and create a flower arrangement while supporting Taos Cancer Support Services. There are three events hosted throughout the month. October 3rd at 5:30pm, October 12th at 10:30am, and October 18th at 5:30pm.
- Pink or Swim – An exciting new event sponsored by the Town of Taos for Paint Taos Pink is Pink or Swim at the Youth and Family Center on October 11th from 2:30pm-4:30pm. Take the pink plunge and hop around on the Wibit obstacle course! They’re dying the pool water pink in honor of Breast Cancer Awareness month.
- Yoga for Cancer Awareness – Wellness and healing are central themes of the event, and this year’s Paint Taos Pink features the annual Posing in Pink event at Aura Fitness on October 19th from 8am-9:15am. “Yoga is not only a great way to raise awareness but also provides relaxation and healing for cancer patients and survivors,” Ross said.
- Pink Happy Hour at the Rolling Still Lounge – Come to Rolling still on October 5th from 4pm – 7pm for Pink Happy Hour! There will be pink drinks, hair tinsel, and a raffle!
Dine Out and Support the Cause!
Every year restaurants in and around Taos join the cause and donate proceeds from a dedicated date to support the program. In 2023, over $5,000 was donated by local restaurants, which means you can dine out and support a great cause! Visit one of the following restaurants on their committed day and a portion of their proceeds will support Paint Taos Pink.
- Gutiz – October 4th (8am-2pm)
- Taos Valley Lodge Espresso Bar – October 7th – Pink Cupcake Day!
- Pizaños – October 12th (5pm-9pm)
- Taos Mesa Brewing Tap Room – October 14th (Noon-9pm)
- Martyrs Steakhouse – October 24th (11am-4pm)
- Aceq – October 30th (5pm-9pm)
One of the key messages Ross emphasized was the importance of keeping funds raised through Paint Taos Pink local. “When people donate or participate in these events, they’re supporting their friends, neighbors, and loved ones,” she said. “Every dollar stays right here in Taos and goes directly to supporting cancer patients in our community.”
The local support extends beyond the medical services provided by Holy Cross Medical Center. Local businesses, artists, and volunteers all contribute to making Paint Taos Pink a success. “This event really shows the heart of Taos,” Ross said. “The businesses that donate, the artists who contribute to the silent auction, the people who volunteer their time, and support from the Town of Taos — it’s a true community effort.” Along with hosting the Pink or Swim event, the Town of Taos will be placing paper flowers throughout the town in honor of Breast Cancer Awareness month.
There are many ways for community members to get involved in Paint Taos Pink, whether it’s through attending events, donating to the cause, or even volunteering. Ross encouraged everyone to participate in some way. “You don’t have to attend every event or make a large donation—every little bit helps. Whether you show up for a yoga class, bid on an item at the auction, or simply spread the word about the event, you’re making a difference.”
Paint Taos Pink continues to grow each year, and so does the impact it has on the lives of those affected by cancer in the Taos community.
“We want people to know that they’re not alone in this fight,” Ross concluded. “This event is a reminder that the Taos community is here to support them every step of the way.”
For a full list of events, restaurants, and more information, visit TaosCancerSupport.org